If you make some common web design mistakes, you may not be able to get a lot of visitors. The theme of your site, stunning images, and compelling copy will be of no use.
As a matter of fact, your site will be far away from the first three pages of Google search for your desired keywords. So, if you want to avoid these problems, we suggest that you avoid some common web design mistakes that may have a negative impact on your SEO campaigns. Read on.
. . .
Some websites are so poorly designed that leave a new visitor confused. The visitors of your site should know what your site is about at first glance. Apart from this, Google web crawlers should be able to understand your website. For this purpose, we suggest that you inter-link your important web pages.
Slower Page Loading
Things move at super-fast speeds in the world of the internet. People browse a lot of websites when they are online. They check out social media sites, send emails, and exchange messages on different online platforms. If your website takes ages to load, it may turn off most of the visitors. They may click away never to come back again.
Your visitors will stay on your site and come back again if the web pages load the moment they click on the link. According to experts, the page load time should be three seconds at most.
Today, most web traffic comes from smartphones and other mobile devices. According to statistics, in the United States alone, there are more than 275 million users of smartphones. And most of them browse the internet on their mobile devices.
Statistics tell us that 70% of the Internet traffic comes from smartphones in the US. So, every website should be smartphone friendly, which means the website should be responsive and easy to navigate on smartphones.
Missing H1 tag
search engine crawlers consider the H1 tag to find out what your website is about. In the case of the absence of this tag, the ranking of your site will drop in major search engines. Apart from this, this tag makes the web content a lot more search engine friendly.
Large media and image files
The addition of media files and images to your site is a great idea as they make your content more appealing and easy to understand. Although you can add images to the articles on your site, make sure you do it wisely.
The size of the media files and images should be reasonable. Large image files take a lot of time to load. As a result, they make your website much slower. So, what you need to do be run the PageS peed Insights test before you take the next move.
Your Website Is Not Secure (HTTPS)
Not securing your website with an SSL certificate is a red flag for website visitors and SEO. You may have noticed when trying to visit websites that aren’t yet HTTPS, Google may have warned you before accessing, or you’ll see in the URL bar that the website is labeled as Not Secure.
Most website hosting companies offer a free version of an SSL certificate, and you should at least have that installed on your website.
Publishing Duplicate Content
Rule #1 since kindergarten: don’t plagiarize! We have written about this topic many times, and we even have a list of duplicate content checkers because you should always only publish original, unique content.
It can seem cumbersome to create original content when you know it already exists out there, but having content that belongs to another website on yours will only hurt your SEO efforts.
Not Enough Quality Content Best practice is to have at least 300 words per page on your website and of course, the more in-depth you go on your topic the better. In addition to written content, consider adding video, or textual images to break up the content and engage the user in an interactive way.
Large Images and Media Files
Do your website contain a lot of images and/or videos? Having high-resolution images on your site might make it look stunning, but there is a downside. These files are generally massive and can slow down your site’s speed.
As a workaround, you can compress some of these files to make their sizes smaller. Tools such as ImageRecycle, Optimizing and Kraken are really helpful for this.
Long story short, we suggest that you avoid this common web design mistakes if don’t want to hurt your search engine rankings.